About

Headquartered in Atlanta, GA, iVitaFi is transforming how patients manage medical expenses through its non-recourse, 0% interest financing platform. The company's technology-enabled solution helps healthcare providers improve cash flow and reduce bad debt while offering patients flexible payment options across all credit profiles. Following exponential growth in 2024, iVitaFi has emerged as a leader in healthcare fintech, serving both health systems and specialty care segments.

Insight & Approach

Vector recognized the fundamental shift in healthcare economics, where rising patient financial responsibility has created both challenges for providers and opportunities for innovative payment solutions. With patient portions growing to 35% of hospital revenue and traditional collection methods proving inadequate, iVitaFi's platform addresses a critical market need while generating attractive unit economics through its risk-managed approach to non-recourse financing.

Vector Value Add

Vector's partnership has helped iVitaFi evolve from market validation to sustainable growth, with the company now offering its program at more than 100 locations. We continue working closely with management to execute an ambitious growth strategy focused on scaling proven segments while expanding into new specialties. The company's enterprise-ready platform and strategic positioning in the healthcare payments space create multiple paths for continued value creation.