About

Founded in 2010 and headquartered in Waltham, Massachusetts, Bigtincan is a leading provider of sales enablement software for content management, learning management, engagement and AI solutions to global enterprises, including 100 of the Fortune 500. Its purpose-built platform is designed to address the evolving needs of sales organizations. With roughly 270 employees, Bigtincan serves over 1000 customers across multiple industry verticals.

Insight & Approach

Bigtincan grew rapidly throughout its early history leading to a 2017 IPO on the Australian Securities Exchange Ltd (“ASX”). In 2021, Bigtincan acquired Brainshark, a market-leading provider of sales readiness and training software, which rounded out Bigtincan’s end-to-end product suite and doubled its scale. However, the Company’s sales began to decline in 2022 as its customers right-sized sales and marketing organizations and consolidated software vendors post the “2021 software bubble.” Under Vector ownership, Bigtincan will capitalize on normalized market dynamics, acceleration of AI adoption, and demand for automated and personalized customer experiences.

Vector Value Add

Vector Capital is investing behind the Company’s AI-driven product suite and refocusing the business as a private company. Vector will support the Bigtincan management team to drive long-term growth and augment their management and board.